Our Approach

"The habit of giving only enhances the desire to give."

~ Walt Whitman

We customize and personalize every aspect of your gift-giving needs, which satisfies both giver and recipient...who sometimes are one and the same!

Our Story

Regalo Central was founded in 2007 by an enterprising Filipino lady based in Georgia. In 2010, this novel business was turned over to EDWARD MICHAEL M. CRUZ, a native of the Philippines, residing in New York.

Michael grew up in Kalookan City, Philippines. He got his education in the following institutions: Notre Dame, Don Bosco Juniorate and San Beda College, all in the Philippines, and completed his Business Administration degree from the Empire State College of the State University of New York. His family owns Edward Marcs Philippines, Inc. (EMPI), founded in 1984. This is where he learned his business sense working his way up the ranks, gaining the highest position of Marketing and Sales Manager. EMPI is involved with trading electro-mechanical equipment and renewable energy (solar panels).

Michael managed another family-owned business, a water refilling station; and personally owned a cyber café for a couple of years. Michael had a brief stint for a Starbucks branch in the Philippines as an Assistant Store Manager.

Michael has been based in New York since 2007, with his wife, Ma. Michelle Quimosing-Cruz, a medical doctor and a physical therapist; and their two lovely daughters.

Meet the Team

We are a team but more importantly, we are family!


Michael and Michelle

Proud Filipinos

with world-class work ethics.


Give us a call at (646)236-1714 or email us at emmcruz@regalocentral.com